Social Media

Future Implications: Social Media Trends 2018

Technology will continue to advance and therefore continue to change the face of marketing as we know it. In order to keep up with the ever evolving trends marketers should pay attention to these three social media trends for 2018. 3 Trends for Social Media in 2018 Innovation If the pattern of innovation holds true,… Continue reading Future Implications: Social Media Trends 2018

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Social Media, Uncategorized

Differentiation: Starbucks vs Dunkin’ Donuts on Social Media

As a marketer, there is a lot that can be learned from observing the strategies of companies that are being successful in their marketing endeavors. Especially, on social media, where there are many strategy options, which are constantly evolving. So, why reinvent the wheel? Looking at what the competition is doing can be one of… Continue reading Differentiation: Starbucks vs Dunkin’ Donuts on Social Media

Small Business, Social Media

The Risks and Challenges of Social Media For a Small Business

To be social or not to be social. That is the Question. Answering that question for a small company that offers any kind of marketing service can be particularly challenging. There are tons of articles out there about the befits of social media for small Business. For example: 10 Benefits of Social Media For Business  3… Continue reading The Risks and Challenges of Social Media For a Small Business

Gymnastics, Small Business, Social Media

Social Media Applications For Gymnastics Clubs

Currently, my career is in marketing for a website design and development company. However, my dream would be to own my own gymnastics club and coach. With 10 years of gymnastics under my belt and 7 of those also spent coaching, gymnastics is my passion. In 2010, Injury forced me out of coaching and ‘into… Continue reading Social Media Applications For Gymnastics Clubs

Reporting/Analysis, Small Business, Social Media

The Best Free Tool For Social Media Reporting

Time is one thing that every small company could use more of. Rather it is to spend more time on product development, marketing or sales, one thing most small business owners can agree on would be, they need more time. As a marketing director for a small business I myself experienced this time crunch. How… Continue reading The Best Free Tool For Social Media Reporting